Our Vision & Mission

Our Vision

Authentic Athletes will be the world’s premier agency for boutique, branded, digital athlete-focused content. We will build a comprehensive suite of assets across content series, athlete partnerships, commercial brand partnerships and fan data. We will create over 100 hours of exclusive content, develop innovative revenue streams for our athlete partners and deep, valuable engagement metrics for our commercial partners.

Our Mission

Authentic Athletes is changing the face of sports content and celebrating the passions, triumphs, challenges and social impact of our athlete partners. We connect athletes, fans and commercial brands by distributing our content via the world’s most popular social media platforms, OTT services and new media. We enable fans to discover the ‘Person Behind the Player.’