Authentic Athletes specializes in professionally curated, longtail sponsored content. We are a value-add service that fits with our athletes and their management agencies to unlock further revenue.
Our athletes tell deeply personal stories about their passions, their triumphs, their challenges and their social impact campaigns.
We work with commercial partners to design transparent, meaningful, genuine brand connections to the athlete and the story. These commercial partnerships are integrated into the content series, with the brand connection embedded into each story – not simply a banner ad or pre-roll ad. This integration ensures authenticity and legitimacy to the commercial partnership.
Our model inspires meaningful connections between fans and partner brands, via the powerful athlete content we create. This generates improved outcomes for our brand partners. Research confirms that meaningful brand partnerships generate significantly higher KPIs for our commercial partners.
The Senior Leadership of Authentic Athletes boasts years of execution and industry experience. We have true global relationships with athletes, agencies and brands, based upon years of working together.
Our content production teams are highly skilled, boasting global coverage and a first class portfolio of work.