Our Model

Authentic Athletes provides an opportunity for our athlete partners to secure new revenue and new commercial partners, whilst creating content that builds a deeper connection with their fans.

Our model gives athletes the opportunity to tell compelling, authentic stories about their passions, triumphs, challenges and social impact campaigns. Our content provides a controlled environment, giving our Athlete partners a safe space to tell their stories.

Authentic Athletes eliminates the financial variables which plague the athlete-content landscape. We set an agreed fee, based on a secure commercial partnership, for each content series.

All filming commitments are agreed on a per-project basis. Filming is only executed when a commercial partner is contracted and athlete payment is guaranteed – no ‘projections’ or assumptions regarding athlete payments, only verified, legitimate project fees.

Authentic Athletes places NO additional social media posting requirements on our athlete partners.