Discover the Person behind the Player


Authentic Athletes is a specialist agency focused on planning, producing and publishing emotive, engaging content in partnership with high profile athletes and commercial brands.

We create boutique content that is distributed across a range of social and OTT channels. Our stories help fans to discover the Person behind the Player, and celebrate the passions, triumphs, challenges and social impact campaigns of each athlete.

We work with commercial brands who share a transparent, meaningful connection to the athlete and his / her / their story. We enable a powerful engagement between athletes, fans, and partner brands.

By celebrating the passions which drive our athlete partners, Authentic Athletes is able to deepen the fan connection and enhance commercial outcomes for our brand partners.

We believe in the power of raw, honest stories to unite our athletes, their fans and our brand partners to inspire positive social reactions.